So it turns out I wasn't the only one that thought "iSnack 2.0" wasn't a good name for the new Vegemite. So many people thought it sucked that Kraft has now changed its mind.
“We have been overwhelmed by the passion for Vegemite and the new product. The new name has simply not resonated with Australians. Particularly the modern technical aspects associated with,’’
said Kraft spokesman Simon Talbot, according to The Sydney Morning Herald.
You don't say.
Anyway it's back to the ol' drawing board to come up with a new name.
A lady at work suggested "Cheesymite" — maybe spelled "Cheesemite" but pronounced the same way — which I thought was pretty good.